AI-Powered

SMS Sales Assistant

Your sales reps stay in control—Merlin handles the busy work. Checking inventory, looking up products, finding customer-specific pricing—all done instantly so your team can focus on closing deals, not chasing data.

Request a Demo

See It In Action

Real conversations, real results

Watch how the SMS Assistant handles a typical customer interaction—from inventory check to order coordination.

Customer's Phone

Simple SMS interface—no app needed. Customers text naturally and get instant responses.

Merlin AI Sales Assistant dashboard view

Seller's View with Merlin

Merlin does the research and drafts the response. Reps can edit or override suggestions at any time. Merlin learns from every correction, constantly improving.

Real-time inventory & pricing

24/7 availability

Sales rep always in control

Capabilities

More than just a chatbot

Integrates with Your Systems

Connects to your ERP, customer databases, and product information systems—so your customers always get accurate inventory, pricing, and availability.

Customer Recognition

Identifies customers by phone number and applies their specific pricing, credit terms, and purchase history.

24/7 Availability

Customers get answers any time—evenings, weekends, holidays. Never miss an opportunity because the office is closed.

Human Oversight

AI drafts responses that reps can review, edit, or send as-is. You stay in control while saving time.

How It Works

From text to transaction

Customer Sends a Text

Customer texts your dedicated number with a question—inventory check, pricing request, order status, anything.

AI Processes & Responds

Merlin identifies the customer, understands the request, queries your systems, and crafts a helpful response in seconds.

Rep Reviews (Optional)

For sensitive requests, reps can review AI drafts before sending. Approve with one click or edit as needed.

Order Gets Fulfilled

Confirmed orders flow into your ERP. Inventory is reserved, and the customer gets pickup or delivery confirmation.

Ready to see it work with your data?

We'll show you the SMS Assistant connected to a demo distributor environment—or discuss connecting to yours.

Schedule a Demo